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The Bigger Pie Blog - The Bigger Pie


Public Speaking Masterclass

Masterclass topics:

– The power of a first impression

– Understanding Ethos, Pathos, Logos (Credibility, Emotion, Logic)

– Getting real about your audience

– The power of stories

– How to (and how not to) start a speech

– Short lessons in Visuals, Vocals, Verbals

There are some rules and principles to public speaking. If you know them, you can choose which ones you might want to break. Great speakers are made not born. The best speaker is somebody who can impart their message successfully to you.

The ability for us through the power of stories and narratives in our own lives is to form a connection with our audience. That is where the power of public speaking is. The full masterclass recording:

Access the slide deck here.

With thanks to Transak for sponsoring:

At Transak, we’re working towards bringing the next billion+ to web3. The first step in that is supporting the advancement of women and non-binary individuals in the space. Thank you to The Bigger Pie for facilitating these types of partnerships. We hope to continue working together towards creating a more accessible and equitable web3.

Creating female crypto angel investors

Women helping women invest in the hottest Web3 startups

A group of prominent female financial leaders with combined crypto investments worth multi-millions of dollars has joined forces to help other women invest in the best Web3 startups to bridge the gender gap that currently exists in the blockchain space.

It’s no secret that the number of women investing in retail cryptocurrencies lags significantly behind men. Only 7% of women worldwide are involved in the $2 trillion crypto market compared with 16% of men.

The gender gap is even more significant for angel investors and venture capitalists. A recent Axios survey found that men still dominate venture capital. 65% of venture capital firms lack female partners in the US alone.

The crypto and blockchain industry is still predominantly a men’s club, making little sense based on yield and return on investment statistics. A Forbes report dated 28 January 2019 showed that “private technology companies led by women are more capital-efficient, achieving a 35% higher return on investment. And when venture-backed, 12% higher revenue than startups run by men.”

The lack of diversity and the stats showing that women are better investors than men is why a group of leading female investors is so relevant today.

There are women in crypto who are already leaving a huge footprint. Katie Haun, who left a16z and recently launched her own $1.5bn crypto fund, is one prime example, but so is Ophelia Brown of Blossom Capital, who recently raised a $432m fund within the Web3 space. 

Plus a recent report by BTC Markets revealed that women-led retail cryptocurrency investor growth in 2021 (reporting that the number of female retail investors on its platform grew by 126% compared to male investors which increased by 83%).

Now, five highly-regarded women in blockchain have decided it’s time to help more women become angel investors in Web3 startups by unlocking access to seed and private investment rounds.

Bridget Greenwood is the founder of The Bigger Pie women-in-blockchain community and co-founder of The 200bn Club, an accelerator program for female-led companies to raise investment. 

“I speak to so many women interested in investing in web3 companies, but they don’t have access to the startups who are fundraising, or perhaps they’re used to equity investing and want some help evaluating and understanding token investments,” said Greenwood.

“We’re bringing them inside the circle. Giving them access to vetted, high potential startups, sharing our knowledge, and creating a strong support network for both investors and founders,” she added.

Caroline Hughes is the CEO of Lifetise, the DeFi metaverse startup launching the initiative. She’s focusing efforts to support women in several ways.

“I want more women investors for Lifetise. Plus, I want to encourage more women to become angel investors and get comfortable investing at an earlier stage – that is where the magic happens! So we are dismantling all the barriers,” Hughes said. 

“For Lifetise, that means reserving part of our token private round and opening that up to all the women who want to invest in Lifetise at the private round price,” she added. “It means making the due diligence process collective and the investment transaction process super simple, so even non-crypto investors can join.”

Annee Park, co-founder of F3, a community that connects female entrepreneurs with investors, adds: 

“At F3, we recognize that funding female entrepreneurs starts with more female funders. Web3 creates entire ecosystems and infrastructure that make early stage investing accessible for women in ways that were unimaginable – through social tokens, NFTs, and DAO treasuries -the possibilities are promising.”

Catie Romero-Finger, Co-Founder and CEO of Sinofy Group, one of the few Web3 agencies that is made up of 80% women and on a mission to bring in more women-led projects to their portfolio and the Web3 space as a hold. By the end of 2022 Sinofy will be a VC firm with agency abilities and at least 50% of their portfolio will be diverse led projects. 

“We know that diversity breeds creativity, which means that if we are not bringing more voices to the table the narrative will never change. In a space where pushing the boundaries and being innovative is at the forefront, we must be conscious and deliberate about diversity so we can experience true innovation,” said Romero-Finger. 

Amber Ghaddar, co-founder and CIO of Alliance Block and The 200Bn Club, also works towards making the crypto and blockchain investment sector more accessible to women.

“This is an incredible opportunity to let more women in on the action. With web3, we have this new financial system that democratizes capital markets and allows smaller investors to play in the field of the big boys,” said Ghaddar. 

“Typically, as an investor, you’re going to see higher returns if you invest early in a business, but the traditional finance world restricts who can be an LP in a VC fund or sometimes even an angel investor. Web3 provides the chance to create a whole generation of women angel investors – just think of all the projects and companies that will exist and thrive as a result,” she concluded.

Want to get involved?

Women who are interested in joining the initiative can sign up via The 200Bn Club.

Paris Blockchain Week Summit

Thrilled to announce The Bigger Pie is a media partner for Paris Blockchain Week Summit 2022. We can’t wait to learn from the incredible speakers, panelists and sponsors. Keep an eye out for updates and photos to share with those who can’t make it in person. We look forward to reporting back on the conference. It all kicks off today.

Meet the Global Blockchain Ecosystem in Paris! The Best European Blockchain Conference
Paris Blockchain Week Summit is bringing together entrepreneurs, investors, corporations, developers and media from all over the world to talk about blockchain and cryptocurrency making France the first G20 country to create a business-friendly environment for our rapidly growing ecosystem.
Improve your industry knowledge with our four tracks dedicated :
  • Enterprise Blockchain: dedicated to the supply chain, traceability, blockchain leveraging in the innovation journey, and more.
  • Tech Builders: dedicated to DAOs, governance, privacies, and news technologies & usages.
  • Open Finance: dedicated to DeFi, digital asset liquidity, crypto lending, crypto exchanges & more.
  • Public Policies: dedicated to regulatory, AML, transparency, and global regulation.
Develop your network with our exclusive networking events :
  • Open networking area
  • Private networking zones
  • Meet the speaker
  • Exclusive Lunches
  • Happy Hour Cocktail
  • And more events to be announced
Increase your reach and meet the industry sponsors with a week of side events all around Paris.
Still time to grab your ticket and get 30% discount: https://site.evenium.net/pbws2022?discountCode=thebiggerpie22

Investing in Crypto — Meet the Women of Web3.0 — Polygen x The Bigger Pie

Since Bitcoin’s launch a decade ago, cryptocurrencies have advanced and even evolved into entirely different digital tokens or coins. These new-age tools are being seen as innovative investment tools. Some of them have not even been released.

In this panel, you’ll have the opportunity to learn deeper about investment opportunities and upcoming innovations from a panel of women experts.

🗣️ Speakers

Bridget Greenwood is the founder of The Bigger Pie; an organisation focused on supporting women in blockchain and emerging tech. She is also co-founder with Dr. Amber Ghaddar at The 200Bn Club, an accelerator program to help female-led start-ups match successfully with investors.

Veronica Mihai is an Angel investor in tech, DEfi, NFT and blockchain, former hedge fund co-founder, and enterprise-grade cryptocurrency mining farm entrepreneur. She has extensive experience in management consulting for enterprise programs and is a business growth advisor across multiple industries.

Dr Amber Ghaddar is one of the founders of AllianceBlock, the blockchain startup building the framework for the world’s first globally compliant capital market by bridging CeFi and DeFi. The startup was formed in 2018 and has constantly ranked in the best early-stage fintech in Europe (Money20/20, Websummit…).

Naomi Oba first went down the blockchain and crypto rabbit hole, and she’s been working and actively following the industry ever since. After one year in a Blockchain Consulting company, where she supported the localisation of blockchain companies to the Japanese market, she joined Bitcoin.com Exchange as a marketing manager overseeing everything marketing.

Recently, Naomi joined Minima Global as a Social Media Manager handling content creation, managing Social Media, and driving community growth as they build the most decentralized blockchain network.In her free time, she blogs about her DeFi experiments on medium, reads a lot of books, and visits museums to see real-life NFTs.

About Polygen

Polygen is the Community’s Launchpad, the first truly decentralized launchpad where projects are free to innovate, experiment and launch their project with no gatekeepers, no whitelist and no whales.

Tokenomics – What works and what doesn’t when launching

The questions raised when launching a token today:

  • What are some of the considerations you need to make around the tokenomics?
  • From a marketing perspective, what works, what doesn’t?

We brought in Jonny Bear, from Moonbear who recently launched their token to share their insights. With thanks to @Teresa Song and @Bianca Buzea for their notes.

Moonbear finance (MBF) is a decentralised finance (Defi) token, inspired by a multitude of tokenomics. (Like Hex, savings account in crypto. Stake a token for a predetermined period of time, longer staking period = more rewards. Deflationary tokenomics: EverRise, SaveMe).

Moonbear is a hybrid of the above.

Fixed supply vs Deflationary vs Inflationary tokenomics

Some tokens have a fixed supply – the market cap of the token is dependent on the number of tokens in circulation x price. When tokens are in circulation, they are locked up (e.g. in treasury or through people staking), so you often find a market cap with huge valuation (fully diluted). This doesn’t mean this is the actual number in circulation, so the actual market cap is lower. 

Consider the release/vesting schedule for these tokens.

Deflationary tokens are when the scarcity of the token increases. In theory, this leads to a price increase (Eth burning, price goes up). The understanding is that as supply goes down, scarcity increases. Fundamentally this is based on supply and demand for the token.

BUT when smaller value tokens burn tokens, the price doesn’t always go up. The market never thought that much value existed for this token in the first place, so burning tokens didn’t move the token price. In this scenario, you’re worse off, because you’ve just burned your tokens without the price being affected.

There are very specific cases as to why you would have an inflationary token (e.g. HEX – deposit staked and then you have a higher interest rate for a longer lockup) 

Most tokens do not use this model.

The reality is that if projects release version 1 of their tokenomics, they can pivot to a version 2 with a very different tokenomics model regardless of any Simple Agreement for Future Tokens (SAFT). SAFTs are not legally binding.

Consider: What will create the buy pressure and sell pressure of your token? Why are people willing to buy it in the first place?

What has worked for marketing strategies to build a quality community/following?

Post-launch MBF are trying to build a sustainable community and ultimately it’s through word of mouth.

Adding additional functionality so you can buy MBF tokens directly from their site and offering the ability to buy and stake in one transaction, being rewarded with a 10% token bonus if you do. This encourages buy-ins.

Airdropping tokens when you see people buying other competitors tokens 

Direct Messages to people in other communities and having 1:1 conversations has proved fruitful

It’s difficult at the beginning because everyone is doing the same thing, trying to get in front of the same audiences

You’re competing against where the market wants to go: eg memes, metaverse, play to earn (P2E) games.

If you don’t have these in your roadmap or product, then you find people will liquidate your token and move to what is hot, movements are made on short term returns.

When people can put their money anywhere, why they would put in your token?

-when targeting investors, need to have a clear USP 

-tokens are putting the word metaverse on their website/roadmap, to attract interest 

-a lot of marketing is influencer led on crypto 

-hard to keep attention of people on community. telegram especially, but discord is better, not many projects can run both. Optimal: Discord community and telegram for announcements 

-need to have partnerships in Web3

-decentralised partnerships are a bit easier. exchanges take longer 

-AMAs are a good way to build a community

-Getting your community to identify themselves with a name: Lady Gaga —> Monsters, allow community to be part of building it, feel involved, strong emotional connection between those that identify with the name 

-what will create buy and sell pressure for token (if you giveaway a token, they may just go ahead and sell it). Need to bear in mind why they buy it in the first place —> What is the utility of your token = key question

Things to think about

Different launch mechanisms: Eg Dutch auction mechanism vs. whitelist

Which chain do you launch your project on?

What if you decide to use multiple chains, what are the complexities of running your token then?

Gnana’s project: Marketing/outreach for a platform where you can sell NFTs and a portion of the sale can be donated to charity.

Things to bear in mind when dealing with charity tokens:

  • Charity needs to come second to making profits
  • People don’t need to buy a token to give money to charity
  • People use P2E etc. to make money, not necessarily to give to charity 
  • Need to find a way to attract investors not just those that want to donate to charity 


What is the secret to building valuable tokens?

NFT Workshops – Your questions answered

The NFT market is complex and confusing. There are many different types of tokens, with various technical components.

As the interest in NFTs continues to rise, questions from The Bigger Pie community led us to hold NFT Workshops where they could get answers.  A big thank you to @Gyan Lakshmi and @Ani Alexander for sharing their insights, and to the wonderful community for their curiosity and commitment to the blockchain space, and to @Amber Sutera and @Zaremba for sharing their notes. You can view the full workshop recordings at the end of the post.

Pre-Meeting Questions: 

  • What are the different types of NFTs? 
  • What are the first steps to making an NTF? 
  • How do you decide which platforms to use? 
  • What are the technical components? 
  • What are the economics of NFTs? 
  • What are some self-learning resources for research? 

Step 1: Prep 

Before you begin any project, whether that be creating a one-off asset using an existing marketplace, or creating an entire market place of your own, it is important to think about the lifecycle of the project. Ask the following: 

  • What is the intrinsic value of the asset/project? 
  • What is the USP? Is this project unique or rare? 
  • Does it come with a community already or does one need to be established before the launch or drop? 
  • How will the concept resonate with and sustain a community in the future? 
  • What are the legalities around my project? Do I fully own each element? 
  • What else can the token holder do when they own my NFT? 

Creating an NFT means that you are making a digital footprint of an asset and securing it on the blockchain. This process is called Minting. 

It is incredibly important to do your own research before you start. There are many platform choices for storage, minting and selling which all support different blockchains. Ensure you are using platforms which compliment not only your own digital wallet preferences, but also the best selling opportunities within your target community. 

Building Your Own Marketplace 

Building your own marketplace requires a large commitment in order to get up and running. Be prepared and ensure that you are able to: 

  • Raise funds for your project 
  • Hire a team (at least 5-7 member team) 
  1. UI UX Developer & Blockchain Developer 
  2. Designer 
  3. Marketing and Community Engagement Team 

Step 2: Storage and Compatibility 

Ensure that your digital copy of your NFT is stored in a decentralised location on an (IPFS) interplanetary file storage system. (Examples below) 

There are two types of storage elements to an NFT. One component of storage is the digital copy of the NFT itself, the other is the unique metadata associated with the NFT.

Meta data should include: 

  • Comprehensive and detailed description of what the NFT is all about.

Meta data should NOT include: 

  • Information on it which is changeable. For example, owners address which will change every time it is sold etc.

Step 3: Community 

Most successful projects will have a strong sustainable community surrounding them. It is worth being prepared for the investment of time and resources you will need to get the word out about your latest drops. Options for this include: 

  • Organic growth – Starting your own community from scratch using all available social platforms. Discord, Twitter etc. 
  • Paid Brand Consultancy – Getting a tailored brand strategy for your go to market launch (resources below) 
  • Paid Influencer and Agency – Engaging with a social agency to start to promote your drop or approaching influencers with large followings to buy into and to be in partnership with your brand. (This is usually crypto, cash or equity based contracts) 

Step 4: Economics & Pricing 

Pricing depends on the kind of NFT you are selling. Questions to ask when doing marketplace research: 

  • Is there already a large community traction which has a higher demand? 
  • Is it a rare one-off piece of art or a bulk utility token which is part of an existing brand? 
  • Which marketplace are you using to sell it?
  • If you build your own marketplace, you will set your own pricing structure. Ie Percentage the artist gets vs the seller.
  • If you use an existing marketplace to launch your NFT, they might already have a pricing/royalties structure in place.


  • Minting Fees, Listing Fees, Commission Fees, and Transaction Fees related to your project can be varied and depend on the amount of assets you are selling, the marketplace and currency/protocol you have chosen. 



  • Metamask 
  • Coinbase 
  • Electrum 
  • Mycelium 
  • Ledger NanoX

Individual Storage Examples 

  • Pinata Cloud 
  • NFTStorage 
  • Medium 

Minting with storage 

  • Rarible 
  • Mintable 
  • Opensea 
  • Mintbase 

Building Tools Examples 

  • Solana 
  • Near 

Community News 

  • SCMP 
  • Enjin 
  • D-Core 
  • Techcrunch 
  • GrowthChannel 

Case Studies 

ETH Denver 

7 Case Studies

Larva Labs  

Marketing, Community Building and Branding Consultants: 


Tecient Agency

You might also be interested in our interview with Nanu Berks and her perspectives on being an NFT artist:

NFT Workshop 1

NFT Workshop 2