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The Bigger Pie Blog - The Bigger Pie


The Bigger Pie & DataTjej

The Bigger Pie (TBP) has grown its global community of women and gender minorities in blockchain/Web 3 since 2019. Led by founder Bridget Greenwood, TBP offers a number of initiatives to support, attract and ensure we retain exceptional women in blockchain and Web 3.

We’re a highly active community with women in C-Suite positions, all generous with sharing their knowledge, contacts and resources to lift everyone up.

DataTjej work together to promote, inspire and unite girls and non-binary who are interested in IT and data. By hosting events, having fun initiatives on their social media and working together with companies to educate females and non-binary on what the industry can offer.

They do a little of everything but they also like collaborating with other organisations. Their network consists of about 3400 members in Sweden and The Bigger Pie joined forces to host an introduction to Web 3 event.

Session 1: Blockchain 101

This panel discusses the basics of blockchain and it’s progression from Bitcoin, to Ethereum, D’Apps, the rise of DeFi to NFT and how you can begin to get involved/make your first purchase

Speakers: Genevieve Leveille Naomi Oba Chloë Diamond Moderator: Bridget Greenwood

Session 2 – DeFi – Financial elements of blockchain

This panel delves deeper into the De-Fi side of Web 3 with high-level overviews of the projects that are interesting from different

Speakers: Sekayi Mutambirwa Mona Tiesler Maria Phillips Moderator: Bridget Greenwood

Session 3 – The Metaverse, NFT & Gaming

A deeper dive into NFTs, Gaming and the Metaverse, hear from those building in the space and learn about the challenges and opportunities that abound

Speakers: Zara Zamani An Coppens Myrtle Ann Ramos Moderator: Sammi Wei

Public Speaking Masterclass

Masterclass topics:

– The power of a first impression

– Understanding Ethos, Pathos, Logos (Credibility, Emotion, Logic)

– Getting real about your audience

– The power of stories

– How to (and how not to) start a speech

– Short lessons in Visuals, Vocals, Verbals

There are some rules and principles to public speaking. If you know them, you can choose which ones you might want to break. Great speakers are made not born. The best speaker is somebody who can impart their message successfully to you.

The ability for us through the power of stories and narratives in our own lives is to form a connection with our audience. That is where the power of public speaking is. The full masterclass recording:

Access the slide deck here.

With thanks to Transak for sponsoring:

At Transak, we’re working towards bringing the next billion+ to web3. The first step in that is supporting the advancement of women and non-binary individuals in the space. Thank you to The Bigger Pie for facilitating these types of partnerships. We hope to continue working together towards creating a more accessible and equitable web3.

Creating female crypto angel investors

Women helping women invest in the hottest Web3 startups

A group of prominent female financial leaders with combined crypto investments worth multi-millions of dollars has joined forces to help other women invest in the best Web3 startups to bridge the gender gap that currently exists in the blockchain space.

It’s no secret that the number of women investing in retail cryptocurrencies lags significantly behind men. Only 7% of women worldwide are involved in the $2 trillion crypto market compared with 16% of men.

The gender gap is even more significant for angel investors and venture capitalists. A recent Axios survey found that men still dominate venture capital. 65% of venture capital firms lack female partners in the US alone.

The crypto and blockchain industry is still predominantly a men’s club, making little sense based on yield and return on investment statistics. A Forbes report dated 28 January 2019 showed that “private technology companies led by women are more capital-efficient, achieving a 35% higher return on investment. And when venture-backed, 12% higher revenue than startups run by men.”

The lack of diversity and the stats showing that women are better investors than men is why a group of leading female investors is so relevant today.

There are women in crypto who are already leaving a huge footprint. Katie Haun, who left a16z and recently launched her own $1.5bn crypto fund, is one prime example, but so is Ophelia Brown of Blossom Capital, who recently raised a $432m fund within the Web3 space. 

Plus a recent report by BTC Markets revealed that women-led retail cryptocurrency investor growth in 2021 (reporting that the number of female retail investors on its platform grew by 126% compared to male investors which increased by 83%).

Now, five highly-regarded women in blockchain have decided it’s time to help more women become angel investors in Web3 startups by unlocking access to seed and private investment rounds.

Bridget Greenwood is the founder of The Bigger Pie women-in-blockchain community and co-founder of The 200bn Club, an accelerator program for female-led companies to raise investment. 

“I speak to so many women interested in investing in web3 companies, but they don’t have access to the startups who are fundraising, or perhaps they’re used to equity investing and want some help evaluating and understanding token investments,” said Greenwood.

“We’re bringing them inside the circle. Giving them access to vetted, high potential startups, sharing our knowledge, and creating a strong support network for both investors and founders,” she added.

Caroline Hughes is the CEO of Lifetise, the DeFi metaverse startup launching the initiative. She’s focusing efforts to support women in several ways.

“I want more women investors for Lifetise. Plus, I want to encourage more women to become angel investors and get comfortable investing at an earlier stage – that is where the magic happens! So we are dismantling all the barriers,” Hughes said. 

“For Lifetise, that means reserving part of our token private round and opening that up to all the women who want to invest in Lifetise at the private round price,” she added. “It means making the due diligence process collective and the investment transaction process super simple, so even non-crypto investors can join.”

Annee Park, co-founder of F3, a community that connects female entrepreneurs with investors, adds: 

“At F3, we recognize that funding female entrepreneurs starts with more female funders. Web3 creates entire ecosystems and infrastructure that make early stage investing accessible for women in ways that were unimaginable – through social tokens, NFTs, and DAO treasuries -the possibilities are promising.”

Catie Romero-Finger, Co-Founder and CEO of Sinofy Group, one of the few Web3 agencies that is made up of 80% women and on a mission to bring in more women-led projects to their portfolio and the Web3 space as a hold. By the end of 2022 Sinofy will be a VC firm with agency abilities and at least 50% of their portfolio will be diverse led projects. 

“We know that diversity breeds creativity, which means that if we are not bringing more voices to the table the narrative will never change. In a space where pushing the boundaries and being innovative is at the forefront, we must be conscious and deliberate about diversity so we can experience true innovation,” said Romero-Finger. 

Amber Ghaddar, co-founder and CIO of Alliance Block and The 200Bn Club, also works towards making the crypto and blockchain investment sector more accessible to women.

“This is an incredible opportunity to let more women in on the action. With web3, we have this new financial system that democratizes capital markets and allows smaller investors to play in the field of the big boys,” said Ghaddar. 

“Typically, as an investor, you’re going to see higher returns if you invest early in a business, but the traditional finance world restricts who can be an LP in a VC fund or sometimes even an angel investor. Web3 provides the chance to create a whole generation of women angel investors – just think of all the projects and companies that will exist and thrive as a result,” she concluded.

Want to get involved?

Women who are interested in joining the initiative can sign up via The 200Bn Club.

Paris Blockchain Week Summit

Thrilled to announce The Bigger Pie is a media partner for Paris Blockchain Week Summit 2022. We can’t wait to learn from the incredible speakers, panelists and sponsors. Keep an eye out for updates and photos to share with those who can’t make it in person. We look forward to reporting back on the conference. It all kicks off today.

Meet the Global Blockchain Ecosystem in Paris! The Best European Blockchain Conference
Paris Blockchain Week Summit is bringing together entrepreneurs, investors, corporations, developers and media from all over the world to talk about blockchain and cryptocurrency making France the first G20 country to create a business-friendly environment for our rapidly growing ecosystem.
Improve your industry knowledge with our four tracks dedicated :
  • Enterprise Blockchain: dedicated to the supply chain, traceability, blockchain leveraging in the innovation journey, and more.
  • Tech Builders: dedicated to DAOs, governance, privacies, and news technologies & usages.
  • Open Finance: dedicated to DeFi, digital asset liquidity, crypto lending, crypto exchanges & more.
  • Public Policies: dedicated to regulatory, AML, transparency, and global regulation.
Develop your network with our exclusive networking events :
  • Open networking area
  • Private networking zones
  • Meet the speaker
  • Exclusive Lunches
  • Happy Hour Cocktail
  • And more events to be announced
Increase your reach and meet the industry sponsors with a week of side events all around Paris.
Still time to grab your ticket and get 30% discount: https://site.evenium.net/pbws2022?discountCode=thebiggerpie22

Investing in Crypto — Meet the Women of Web3.0 — Polygen x The Bigger Pie

Since Bitcoin’s launch a decade ago, cryptocurrencies have advanced and even evolved into entirely different digital tokens or coins. These new-age tools are being seen as innovative investment tools. Some of them have not even been released.

In this panel, you’ll have the opportunity to learn deeper about investment opportunities and upcoming innovations from a panel of women experts.

🗣️ Speakers

Bridget Greenwood is the founder of The Bigger Pie; an organisation focused on supporting women in blockchain and emerging tech. She is also co-founder with Dr. Amber Ghaddar at The 200Bn Club, an accelerator program to help female-led start-ups match successfully with investors.

Veronica Mihai is an Angel investor in tech, DEfi, NFT and blockchain, former hedge fund co-founder, and enterprise-grade cryptocurrency mining farm entrepreneur. She has extensive experience in management consulting for enterprise programs and is a business growth advisor across multiple industries.

Dr Amber Ghaddar is one of the founders of AllianceBlock, the blockchain startup building the framework for the world’s first globally compliant capital market by bridging CeFi and DeFi. The startup was formed in 2018 and has constantly ranked in the best early-stage fintech in Europe (Money20/20, Websummit…).

Naomi Oba first went down the blockchain and crypto rabbit hole, and she’s been working and actively following the industry ever since. After one year in a Blockchain Consulting company, where she supported the localisation of blockchain companies to the Japanese market, she joined Bitcoin.com Exchange as a marketing manager overseeing everything marketing.

Recently, Naomi joined Minima Global as a Social Media Manager handling content creation, managing Social Media, and driving community growth as they build the most decentralized blockchain network.In her free time, she blogs about her DeFi experiments on medium, reads a lot of books, and visits museums to see real-life NFTs.

About Polygen

Polygen is the Community’s Launchpad, the first truly decentralized launchpad where projects are free to innovate, experiment and launch their project with no gatekeepers, no whitelist and no whales.

Tokenomics – What works and what doesn’t when launching

The questions raised when launching a token today:

  • What are some of the considerations you need to make around the tokenomics?
  • From a marketing perspective, what works, what doesn’t?

We brought in Jonny Bear, from Moonbear who recently launched their token to share their insights. With thanks to @Teresa Song and @Bianca Buzea for their notes.

Moonbear finance (MBF) is a decentralised finance (Defi) token, inspired by a multitude of tokenomics. (Like Hex, savings account in crypto. Stake a token for a predetermined period of time, longer staking period = more rewards. Deflationary tokenomics: EverRise, SaveMe).

Moonbear is a hybrid of the above.

Fixed supply vs Deflationary vs Inflationary tokenomics

Some tokens have a fixed supply – the market cap of the token is dependent on the number of tokens in circulation x price. When tokens are in circulation, they are locked up (e.g. in treasury or through people staking), so you often find a market cap with huge valuation (fully diluted). This doesn’t mean this is the actual number in circulation, so the actual market cap is lower. 

Consider the release/vesting schedule for these tokens.

Deflationary tokens are when the scarcity of the token increases. In theory, this leads to a price increase (Eth burning, price goes up). The understanding is that as supply goes down, scarcity increases. Fundamentally this is based on supply and demand for the token.

BUT when smaller value tokens burn tokens, the price doesn’t always go up. The market never thought that much value existed for this token in the first place, so burning tokens didn’t move the token price. In this scenario, you’re worse off, because you’ve just burned your tokens without the price being affected.

There are very specific cases as to why you would have an inflationary token (e.g. HEX – deposit staked and then you have a higher interest rate for a longer lockup) 

Most tokens do not use this model.

The reality is that if projects release version 1 of their tokenomics, they can pivot to a version 2 with a very different tokenomics model regardless of any Simple Agreement for Future Tokens (SAFT). SAFTs are not legally binding.

Consider: What will create the buy pressure and sell pressure of your token? Why are people willing to buy it in the first place?

What has worked for marketing strategies to build a quality community/following?

Post-launch MBF are trying to build a sustainable community and ultimately it’s through word of mouth.

Adding additional functionality so you can buy MBF tokens directly from their site and offering the ability to buy and stake in one transaction, being rewarded with a 10% token bonus if you do. This encourages buy-ins.

Airdropping tokens when you see people buying other competitors tokens 

Direct Messages to people in other communities and having 1:1 conversations has proved fruitful

It’s difficult at the beginning because everyone is doing the same thing, trying to get in front of the same audiences

You’re competing against where the market wants to go: eg memes, metaverse, play to earn (P2E) games.

If you don’t have these in your roadmap or product, then you find people will liquidate your token and move to what is hot, movements are made on short term returns.

When people can put their money anywhere, why they would put in your token?

-when targeting investors, need to have a clear USP 

-tokens are putting the word metaverse on their website/roadmap, to attract interest 

-a lot of marketing is influencer led on crypto 

-hard to keep attention of people on community. telegram especially, but discord is better, not many projects can run both. Optimal: Discord community and telegram for announcements 

-need to have partnerships in Web3

-decentralised partnerships are a bit easier. exchanges take longer 

-AMAs are a good way to build a community

-Getting your community to identify themselves with a name: Lady Gaga —> Monsters, allow community to be part of building it, feel involved, strong emotional connection between those that identify with the name 

-what will create buy and sell pressure for token (if you giveaway a token, they may just go ahead and sell it). Need to bear in mind why they buy it in the first place —> What is the utility of your token = key question

Things to think about

Different launch mechanisms: Eg Dutch auction mechanism vs. whitelist

Which chain do you launch your project on?

What if you decide to use multiple chains, what are the complexities of running your token then?

Gnana’s project: Marketing/outreach for a platform where you can sell NFTs and a portion of the sale can be donated to charity.

Things to bear in mind when dealing with charity tokens:

  • Charity needs to come second to making profits
  • People don’t need to buy a token to give money to charity
  • People use P2E etc. to make money, not necessarily to give to charity 
  • Need to find a way to attract investors not just those that want to donate to charity 


What is the secret to building valuable tokens?